Who is your target audience? (What are their demographics, and what problems/pain points are they facing? What are their fears, failures, dreams and desires etc.)?
What is the offer and call to action for this copy?
(For example; 20% off for the first 10 customers who purchase our product today)
In above example, “20% off for the first 10 customers” is the offer and “purchase today” is the call to action.